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| CORGI takes to the airwaves to drive out cowboys |
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| Date:
09/11/04 |
Author:
Eve Cooper |
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The latest promotional drive by CORGI, called “CORGI or Cowboy”, highlights the dangers of using non-registered gas workers and encourages people to report
the cowboys, a subject close to all our hearts.
CORGI press officer Eve Cooper said:“This campaign is a great opportunity to Reinforce the message that CORGI Registered installers are gas experts and the only people qualified to work on gas appliances.
“We are also responding to recent promotions that have wrongly associated the smaller installer with cowboys – this should help address that isunderstanding.
We’re adopting a new approach with this campaign to get the attention of new audiences, who may have switched off to our messages before.” CORGI means expertise"
Nine commercial radio stations across the UK will be running an interactive Campaign from 15-19 November to clearly associate the word “CORGI” with “expertise”. To communicate the
“expert versus unskilled impersonators” message in a language that suits commercial radio listeners, the theme is linked to their interest – music.
Competitions will run on breakfast or drivetime radio shows and listeners can phone in and identify the “CORGI” (the real popstar or pop group) and The “cowboy” (the impersonators or tribute bands). The campaign combines with editorial features that highlight the serious message of the dangers of using non-registered installers and other key gas safety messages.
If your local radio station is participating in
the campaign – tune in and take part! Regional and national newspapers and
magazines will also be targeted to complement the radio messages. All media will actively encourage the public to report cowboy installers to CORGI, that will be passed to the HSE.
The families of two victims of a cowboy installer have pledged support for the “CORGI or Cowboy” campaign and will be giving interviews to the media to help reinforce the message against cowboy gas workers. Michael Frosdick, 19, and Keith Reynolds, 17, died of carbon monoxide poisoning in the rented flat they shared in Great Yarmouth in March 2003.
Landlord Stanley Rogers and non-registered gas worker Barry Stone were found guilty of manslaughter after fitting a faulty gas fire in the flat. Rogers, 62 is currently serving a five year prison Sentence and Stone, 39 is serving three years.
These radio stations will be taking part in
CORGI or Cowboy:
2-TEN FM Reading and Basingstoke
The Wave 96.5 FM Blackpool
Cool FM Belfast
100-102 Century FM Newcastle and Gateshead
105.4 Century FM Manchester and Liverpool
106 Century FM Nottingham and Derby
Real Radio Glasgow and Edinburgh
Real Radio York
Real Radio Cardiff and Newport
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